A revolutionary portable workout solution.
FitBox was developed during the Management and Technology Summer Institute at UPenn. As technical Co-Founder, I designed the go-to-market strategy and MVP—combining mechanical innovation with business strategy.
Portable fitness, engineered end to end.
FitBox was developed during the Management and Technology Summer Institute at the University of Pennsylvania. As technical Co-Founder, I designed the GTM strategy and MVP, combining mechanical innovations with business strategy to create a practical fitness solution for people on the go.
Compact, portable, and modular.
Developed a compact, portable workout system using Onshape CAD. The mechanical design focuses on maximizing simulated weight resistance functionality while optimizing portability footprint. Key design features include:
- Modular resistance system for adjustable workout intensity
- Compact folding mechanism for ease of storage and transport
- Ergonomic grips and suction-powered attachment points
Validating the venture with the numbers.
Developed comprehensive financial projections and business models to validate the venture's viability. Key financial analyses include:
- Unit economics and COGS breakdown
- Revenue projections and growth modeling
- Break-even analysis and profitability timeline
- Funding requirements and capital allocation strategy
An intuitive companion app.
Designed the user interface and interaction flow in Figma to create an intuitive app experience. Key UX elements include:
- Workout tracking and progress visualization
- Guided exercise routines with visual instructions
- Personalized fitness goals and recommendations
- Social competitions with friends for accountability and motivation
Real-time workout feedback.
Integrated an Arduino-based control system for sensor functionality, enabling real-time workout feedback. Key electronic features include:
- Sensor integration for rep counting and form detection
- Bluetooth connectivity for mobile app synchronization
- Dynamically adjustable resistance system
- Integrated display showing movement type, rep counts, and weight
From concept to market.
Developed a comprehensive go-to-market strategy and business plan to bring FitBox from concept to market. Key strategic elements include:
- GTM: Direct-to-consumer launch via e-commerce, leveraging social media marketing and fitness influencer partnerships for initial traction
- PMF: Targeting busy professionals and frequent travelers who want effective workouts without gym access or bulky equipment
- TAM: Global home fitness equipment market valued at $14B+
- SAM: Portable/compact fitness segment ~$2B in North America
- SOM: Initial target of $20M capturing early adopters in the urban professional demographic